Marketing and Lego Essays

Marketing and Lego Essays Marketing and Lego Essay Marketing and Lego Essay Executive Summary Since LEGO Group’s (LEGO) inception in 1932, the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010, LEGO had witnessed all-time high annual sales of over US$3. 7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View, LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits are not imitable or easily substitutable. However, the competitive landscape has drastically increased in the building toy industry as analyzed with Porter’s Five Forces. Essentially, the deteriorating barriers to entry from loss of trademark protection, Disney’s acquisition of Marvel for greater control of entertainment licensing, and increased rivalry among existing firms from little product differentiation are the main drivers of high competition in the observed market. Therefore, in order to uphold the market leader position in the building toy market and ensure financial success in the years ahead, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in this growing industry while mitigating the threats from the changes in the market. Although several viable alternatives are present in order to address the mentioned concerns, expanding to the adult market with specialized LEGO sets for hobby and professional purposes is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. Problem Statement The LEGO Group (LEGO) is facing new threats emerging in the toy industry from company acquisitions, intensifying competition in the building blocks segment and risk of brand dilution. Representing one of the fastest growing categories in the global toy sales of US$83. billion in 2010, building sets hold a great opportunity despite uncertainty if LEGO is to successfully develop a product expansion strategy that can maintain LEGO’s current market dominance, high brand value and achieve a financial success. Porter’s Five Forces (Appendix A) The threat of the existing toy companies expanding into the building blocks segment is fairly high due to the similar cost structure and operation requirements. LEGO’s biggest competitor MEGA Bloks proved that other companies could carve out a percentage of the building toy market. LEGO is dealing with two kinds of buyers: small retailers and larger chains. With more than two-thirds of LEGO’s revenue coming from the 200 large retailers, these buyers have fairly high bargaining power. The small stores do not have such bargaining power with LEGO considering their order sizes and revenue contribution. The bargaining power of the suppliers is assumed to be weak as the companies in this industry can freely select their suppliers. For instance, LEGO reduced 80% of its suppliers, showing the flexibility of choosing from wide range of suppliers and significant control over supply-related costs. On the other hand, the rivalry level in the industry and the building sets segment is high. The acquisition of Marvel by Disney placed a large amount of entertainment licensing under the control of Disney which indicates that licensing agreements that LEGO relies on to add values to its products will become more difficult to obtain. Lastly, the threat of substitutes for both toys and building blocks products is assumed to be high as parents will often encourage other activities for their children such as playing sports, exercising, or reading books instead of having them play inside. To conclude, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in the growing industry while mitigating the threats from the changes in the market environment. SWOT Analysis (Appendix B) LEGO is a globally recognized brand with long history of producing creative and educational toys and has established significantly positive image to the consumers. Thus, LEGO can embrace its reputation and knowledge in the industry to further diversify its product offerings. LEGO has many loyal parent customers buying LEGO products for their children. It is important to understand that the consumers are not the buyers of the products. Once the active consumers of LEGO, the parents trust its products and LEGO is deeply rooted in their personal experience. However, new product lines that reflect the current popular children’s culture face the challenge of appealing to the children and answering strict demands of parents. Nonetheless, LEGO has weaknesses as well. Digital Design Program offering customized product offering with delivery can be assumed to be incurring extra costs since LEGO cannot leverage its economies of scale. LEGO’s loss of patent protection is also the weaknesses that other competitors exploit. As competitors introduce plastic brick products that are compatible with the LEGO brick designs, the consumers are misled into buying the products thinking that they are LEGO. As competition and licensing control intensify to threaten LEGO, the organization should avoid expensive/additional marketing and legal campaigns in the building blocks segment, and divert such resources to take advantage of the unexplored segments in the market. Value Chain Resource-Based View Analysis (Appendix C) While LEGO’s business activities create value and competitive advantages for the firm and its customers, they do so with varying degrees. First, among the primary activities, inbound and outbound logistics are assumed to be standard practices across the industry, contributing little towards competitive advantage. The operation systems offer LEGO a high level of competitiveness since LEGO’s corporate governance is rare and difficult for competitors to imitate. Lastly, marketing and sales strategy for LEGO are unique due to the exclusive nature of licensing agreement, its history and long-term effort of brand building. LEGO’s general and human capital management contribute to its competitive advantage by applying the expertise and knowledge accumulated over the decades, making it extremely difficult to imitate. Technology development and procurement activities at LEGO are assumed to be similar to the general and human capital management and they are relatively unique to LEGO due to its organizational culture history. In conclusion, LEGO’s management should continue creating added values in their products through the above activities, with significant focus on marketing and sales to further synergize with their strengths as indicated in SWOT analysis and operations systems, which include product designs, to expand their product lines into new market segments. Alternative 1: Expand product lines targeting girls As indicated in the SWOT analysis, the market coverage for girls in the building blocks is assumed to be fairly low at this point. LEGO can expand its product designs by obtaining the licensing agreements with entertainment companies that girls favor, as well as adopting new product designs for girls. For example, diversifying its Duplo product lines with themes, such as princesses from Disney cartoons that girls will prefer over boys, will allow LEGO to capture the potentially under-served market segment. By increasing their product lines with minimal design expansion, LEGO is effectively ‘creating’ a sub-segment within the industry and challenging other competitors, which are trying to compete in the traditional building sets segment. Essentially, LEGO is positioning itself as a segment leader once again and capturing a large portion of the end-users and customers. Nevertheless, there are several risks associated with the alternative: first is the market uncertainty. In other words, young girls may not be as interested as boys in building blocks products even with appealing themes. Therefore, thorough target segment research involving focus groups and interviews is recommended to mitigate this risk. Secondly, there is low barrier to entry in this sub category of end-users. The competitors are easily able to compete in this market segment, by designing similar products with themes that will be targeting girls instead of boys. This is possible because re-tooling of the equipment is not costly, as the machines are manufactured to be able to handle multiple designs. Lastly, the increased control over licensing agreement is another major concern: with the themes involving Disney characters, it will be very competitive to acquire licensing agreements, given the previous relationship Disney has with Mattel and Hasbro. Fortunately, this risk can be mitigated by creating themes that do not use the characters’ names or key features, thus avoiding any misjudgment or legal conflicts. Alternative 2: Expand product lines targeting adults/previous LEGO users Given LEGO’s long history of being in the toy business, it is correct to assume that the older generation, who are the parents of the children that LEGO targets, have had experience playing LEGO sets. This fact brings up two unique and strong bases for an inimitable business strategy: 1). By targeting the adults LEGO will increase the size of its potential market. Re-attracting the once loyal customers will not involve complicated new marketing strategies as they can be easily connected based on nostalgic elements. While the threat comes from commoditization of LEGO sets due to similar products being produced by LEGO’s competitors, the past user experience of playing with LEGO sets will never be able to be copied. 2). Furthermore, the distinction between children as consumers and parents as customers made it difficult for LEGO to align the interests and expectations of its two stakeholders. Product expansion into the adult market enables LEGO to focus only on the product development as adults will not necessarily look for traditional values (i. e. educational factors) that LEGO toys have. Fortunately, LEGO for adults will not be a pioneer project. Around the world, many LEGO fans have uploaded pictures of items creatively made by the fans themselves with LEGO pieces (APPENDIX D). LEGO for adults will reflect this on-going global trend and design specialized LEGO pieces for adult users. LEGO for adult users will be used for professional and hobby-related purposes. Engineers can use LEGO to design new bridges, buildings and landmarks while general hobbyists can build a new computer case, frame for pictures and small stools. While LEGO sets for children was considered a toy, LEGO for adults will be a whole new category allowing its users to create art, functional items and highly creative masterpieces to attach unique personal experience and irreplaceable values. Recommendation (Appendix D) Ultimately, it is recommended for LEGO management to undertake the second alternative, to redesign the existing LEGO pieces to be more functional and target the adults. Although other strategy is a viable option, in order to address the concern of competition from absence of patents, lack of product differentiation, and higher dependency on popular licensors, the aforementioned solution is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. LEGO building sets for adults will protect LEGO with a new patent and decades of established loyalty. The LEGO sets for adults will be sold online for two main reasons: 1). This new product line is in an unique product category that does not belong in either the traditional toy stores r the home hardware department. 2). Adults have the mean to purchase (i. e. credit cards) things sold online. Furthermore, the unclear future due to Disney’s purchase of Marvel will be neutralized with the concept of the LEGO sets for adults. While the association of popular pop culture in LEGO theme is important to appeal to children, adults will be more concerned with what they can make with the pieces. Therefore, these new LEGO pieces will be bigger, come in greater variety in shapes and allow more complicated technical flexibility and aesthetic brevity. Upon a glance, completed sets made with such pieces will fit well with other furniture and items in a typical household. LEGO can effectively leverage the current usage of LEGO sets by the professionals and hobbyists like the University of Cambridge and Nathan Sawaya to showcase how they use LEGO. Finally, it is highly likely that once the adults start purchasing and manipulating LEGO sets for their own use, they will opt to buy toys and the traditional LEGO sets from LEGO for their own children, establishing stronger and wider customer retention for many years to come.

Majoring in General Management in Business School

Majoring in General Management in Business School What Is a General Manager? General managers organize workers, other managers, projects, customers, and the direction of an organization. Every type of business needs managers. Without a manager, there wouldnt be anyone to oversee operations, supervise employees, or perform the essential tasks that managers take care of on a daily bases.   Why Major in  General Management? There are plenty of good reasons to major in general management. It is an old field, which means that curriculum has had an opportunity to evolve over the years. There are now lots of good schools that offer excellent preparation in the management field - so it shouldnt be a struggle to find a respected program that can give you the  kind of education you need to pursue a career and secure a position in your field after graduation.   Business majors who want to have a variety of career opportunities available to them upon graduation almost cant go wrong with a  specialization in general management.As stated earlier - nearly every business needs management personnel. A general degree in management may also be attractive to business majors who are unsure of what specialization they wish to pursue. Management is a broad discipline that can transfer to a lot of different types of careers and business areas, including accounting, finance, entrepreneurship, and more.   General Management Coursework Business majors who specialize in general management usually take courses that will help them develop a foundation of business skills that can be applied in almost any organization. Specific courses may cover topics like accounting, marketing, economics, business law, and personnel management. Educational Requirements Educational requirements for business majors who want to work as a general manager vary depending on the type of organization and industry the student is interested in working in upon graduation. To get an idea of what may be expected from you in different degree programs, and what kind of job and salary you are likely to obtain after earning a degree, follow these links: Associate ProgramsBachelor ProgramsMBA Programs General Management Programs for Business Majors There are literally thousands of colleges, universities, and vocational schools offering programs in general management. Finding a program should be very easy. Finding a good program, however, can be difficult. Before choosing to enroll in any general management program, it pays for business majors to do as much research as possible. Working in General Management After graduating from a general management program, business majors should have no problems securing employment in a private or public organization. Positions are available in a variety of industries. Potential for career and salary advancement is also prevalent in this occupation. Additional Career Information To learn more about working as a general manager, see the job profile for General Business Managers​jnY ¿

CASE STUDY THree stories by Edgar Allen Poe Example | Topics and Well Written Essays - 1500 words

THree stories by Edgar Allen Poe - Case Study Example In the story, the relationship existing between the old man and the narrator is unclear whether the old man is a father or the narrator is a servant to the old man. The story is, therefore, a short time documented life experience story, which the author uses to portray the personifying characters. In as much as the story, tell tale heart does not make use of pronouns and other necessary English devices; it sparks symbolical ideologies and themes in people. The story starts with a conversation where an alleged man is confessing to an unknown person. It is not clear whether it is a prison guard, doctor, news reporter or a psychiatrist. In the process of giving a confession, memory of terror prevail in the story where the man admits the state of guilt. This grabs the attention of readers as the narrator take responsibility for murder, but does not accept insanity (Poe 23). The narrator attempts to prove his guiltiness while at the same time denying insanity in confessing. It is, therefo re, a story, which involves a tag of war between two forces, one confessing a murder while the other defends sanity, hence the name tell tale.The narrator, while lamenting, tries to defend himself from any idea, which might portray him as insane. At the same time he says, â€Å"I heard many things in hell. ... From a reader’s perspective, this might be one of the causes of misunderstanding in the story, which makes the narrator plan for the old man’s murder. In addition, the story penetrates a veil of secrecy in the final night regardless of the incidental relationship existing. (Poe, 45). To ascertain the death of the old man, he cuts his body parts and hides the remains under the floor. The dissimilation to protect his conscience gets centered in the old man’s vulture eyes. Subsequently, the quest to know more remains in readers having the anxiety to understand the motives behind the killings. The heart is symbolic of emotions of the individual. It shows the guilt of the narrator when the investigation proceeds. It seems the narrator is speaking to the heart. The old man’s bedroom is symbolic in the story. The manner of narrator’s intrusion into the room is symbolic of the violation of the violation of honor that the man had. In the story, the watch is symbolic of time. Notable aspect imagery in the story is that of the lantern displayed as beautiful and decent. In conclusion, the story, tell tale heart is more of similar to Roderick Usher’s book, the fall of the house of usher. Both reveal uncontrolled imagination among characters, which gets linked to psychological and emotional instabilities. The story is a representation in the struggle between imagination and science. The old man in the story represents scientific, rational mind in allegorical sequence portraying high degree of intelligence. The black Cat The short story of Poe was published in 1843. It closely relates other works by Poe since it portrays the notion psychological guilt. In this case, the

Compare the moral theories of Kant and Aristotle. Argue for the Essay

Compare the moral theories of Kant and Aristotle. Argue for the superiority of one or the other. Qualify your position however y - Essay Example There are similarities in their views on the role and nature of knowledge and morality in the lives of human beings, while there are differences in the tenets that make up their philosophy. Aristotle, in his philosophy, maintains the importance of the soul in the acquisition of moral virtue. It is only by fulfilling the dictates of this soul, which is guided by reason that one would be able to achieve happiness. This happiness could be achieved by man, who was at the highest position in Aristotle’s teleological view of things. Man was at the highest position in his scala naturae, which means the Great Chain of Being, as a result of the possession of rationality and reason, unique to man, who maintains his superiority as a result of this rationality. The rational human person, the creature at the top of the biological ladder, would have a good character that arose out of the creation of moral virtue. To create this character, he would need the fortune to be tutored by somebody higher than him like a teacher, something that would be available only to the elite sections of the society. Aristotle himself was tutored by people like Plato and he was tutor to Alexander the Great. Contemporary Greek ideas and practices were thus, a great factor in the development of the theories of Aristotle.

Source based questions on the Vietnam war 1960 Essay Example for Free

Source based questions on the Vietnam war 1960 Essay According to source G, results of opinion polls in the USA in the 1960s Vietnam was one of the most important problems facing the USA. This also shows in source F because 64% of people said television coverage made them want to back the boys in Vietnam while 26% felt moved to oppose the war. The safer film made peoples opinions change because through television they could see what was really going on out there so peoples interests about the war increased. Increasing exposure to the war may have changed opinions about the war because like safers film it showed what was really going on because in safers film soldiers were shot by their own men and they were killing innocent Vietnamese people for no reason. Source H shows a letter written by a U. S soldier fighting in Vietnam in 1969 and he is saying about how fed up he is with the war and having to go to sleep and listen to rockets and mortars and artillery then having to wake up to fight and see soldiers at the age of 18 and 19 being killed and having their lives cut off. His attitude to the war is that he is sick of it all and when people hear about this back in the USA their opinions probably changed. I think this soldiers views are probably shared by a lot of other soldiers when they are writing home. The soldiers families probably felt scared for the soldier and worrying if he will survive and this will probably change their opinions about the war. Source I is about American troops going in and killing innocent Vietnamese people in My Lai. The event occurred in March 1968 but was not published until January 1970. There might have been a delay in publishing details of this event because if the article was published then Americans would have questioned the soldiers tactics and it probably would have changed a lot of American opinions. The authorities delayed the publication of the article because it would have reflected badly on the soldiers and Americans would have started to question American involvement in the war. Source J is a picture from the My Lai Massacre and it shows a thirteen-year-old girl hanging on to her mother after a soldier stripped her. The picture creates a disgraceful impression on the American army and people probably wonder why the soldier done it. I dont think this picture was likely to appear in an American newspaper or magazine because people would have been horrified and ashamed of the soldier. If it were published it would have changed peoples opinions of the war. Source K is an anti-war song written by Country Joe Mc Donald in 1967. Anti-war songs were popular in the late 1960s and early 1970s. I think anti-war songs were popular at this time, particularly among young people because they wanted the war to stop because there were so many people getting killed in Vietnam and it was the young people who were being called up to fight for the war and they didnt want to. Anti-war songs were heard by large numbers of people on radio stations, cassettes or at concerts so it might have influenced people to think more about the war. Source K is a bit like Source H because Source H reached large numbers of people like Source K, they both express attitudes of opposition towards the war and they both might have made people change their views about the war. Source L is a political cartoon published in the USA in 1969. The cartoonist is making a serious point but is trying to make the point in a funny way. People usually remember funny things so the cartoonist wants people to remember this point. In the cartoon you see a salesman wearing an American suit and trying to sell it to a Vietnamese man by telling him all about it but the Vietnamese man says it doesnt fit. The cartoonist is making points like Americans want the Vietnamese to be like them, Americans and Vietnamese are different from each other and America is a big rich country but Vietnam is a small poor country. I have now examined a variety of sources, G, H, I, J, K and L. All these sources give reasons why opinions changed during the war. I think the most important reason for peoples opinions changing during the war were television and things like safers film.

How the Pill Affects Your Body :: Birth Control Contraception Pregnancy Essays

How the Pill Affects Your Body Every night at 11 p.m., the alarm clock in 21-year-old Natacha’s* one-bedroom apartment goes off. It isn’t a signal to wake her up from a quick nap to write a paper or do some reading, but a reminder that it is time to take her birth control. As soon as it goes off her live-in boyfriend of three years, Julian, brings her a pill and a glass of water. â€Å"In the beginning Julian used to call me at 11 to remind me to take my pill,† said Natacha, who had a long distance relationship with him during the first two years they were dating. â€Å"Now he just brings it to me.† Natacha is just one of the many female students at Northeastern University who is currently taking the birth control pill. In a survey of 30 students, 56 percent indicated that they take the pill. â€Å"Oral contraception is the most common [contraceptive] among students,† said Leah McKinnon-Howe, a health care practitioner at Lane Health Center. â€Å"I write more prescriptions for the pill.† The birth control pill, which is used by over 16 million women nationwide, was approved by the Food and Drug Administration in 1960 and is available in 41 brands on the market. The pill comes in two different forms, combination pills and progestin-only pills. Although both are made form hormones that are naturally found in women’s bodies, the combination pill also contains estrogen, which is not found in the progestin-only pills. Combination pills prevent ovulation and thicken the cervical mucus that surrounds the egg, preventing the fusion of the egg and the sperm. Progestin-only pill also thicken the cervical mucus but usually don’t prevent ovulation. Estrogen and progestin are both steroids that are produced in the female body. Estrogen, the female sex hormone, is created by the ovaries, corpus luteum, and the placenta. It is responsible for the development of breasts and also controls the menstrual cycle. Progestin is also involved in the menstrual cycle. Produced f rom granulose cells, it is secreted during the second half of the menstrual cycle and assists in developing embryos if pregnancy occurs. According to McKinnon-Howe, there are many reasons why students choose to take the pill. â€Å"They usually take it for contraception, but some are not sexually active. They take it for dysmenorrheal, some for cycle regulation, or the improvement of acne† said McKinnon-Howe. The advantages that are linked to taking the birth control pill are numerous.

Fruit and vegetable consumption among young adults Essay

The World Health Organisation is predicting that chronic disease will account for over sixty per cent of deaths; with 41 million deaths by 2015.1 Up to 80% chronic disease could be prevented by eliminating tobacco use, unhealthy diet, physical inactivity and the harmful use of alcohol.2 Chronic disease and obesity in Australia are continuing to contribute to premature death and burden of disease.3 Cardiovascular disease and cancer remain the main causes of disease burden and type 2 diabetes prevalence has trebled in the last ten years and is expected to be the leading cause of disability and death by 2023.4 The rapid rise in diabetes incidence and prevalence is thought to be due to the rising rate of obesity.5 61% of Australian adults, using measured BMI are currently either overweight or obese6 , with younger age groups gaining weight more quickly than previous generations.7 Approximately 32% of Australia’s total burden of disease can be attributed to modifiable risk factors. 4 Considerable reductions in morbidity and mortality from diet-related diseases could be achieved if the population increases healthy eating behaviours including increasing the consumption of fruit and vegetables (FV).8 Fruit and vegetable consumption is strongly linked to the prevention of chronic disease and to achieving better overall health.9 Internationally up to 2.6 million deaths and 1.8 % of global burden of disease is attributable to low FV consumption. Inadequate FV intake in Australia is thought to be responsible for 2.1% of the overall burden of disease.10 Increasing individual FV intake could reduce the burden of cardiovascular disease by 31%.11 In particular reviews of studies have indicated that FVs reduce the risk of developing cancer12; cardiovascular disease13 and obesity.14,15 A meta-analysis of studies investigating FV intake and the incidence of type 2 diabetes indicated no significant benefits for increasing FVs but an increase in green leafy vegetables could sign ificantly reduce the risk of Type 2 diabetes.16 The mechanism of action is thought to be related to their micronutrient, antioxidant, phytochemical and fibre content.17 Current recommendations for fruit and vegetable consumption Based on  available evidence the World Cancer Research Fund recommends eating at least 400g of non-starchy vegetables and fruits per day (2007).12 The Australian Dietary Guidelines recommend that Australians consume a minimum of two serves of fruit and five serves of vegetable daily.9 Current consumption patterns are well below these figures. Data on FV consumption in Australia is collected predominantly via validated short questions as part of the National Health Survey. This self reporting of FV consumption does incorporate a number of errors related to the ability of individuals to determine serve sizes18 and the validity and reliability of the short questions. Alternative measures of FVs, predominantly food frequency questionnaires have been determined for different age groups19, 20. For adults the most recent determination of FV intake indicates that only 56% of females and 46% of males over the age of 15 are eating t he recommended serves of fruit and 10% of females and 7% of males over the age of 15, are eating the recommended serves of vegetable daily. 15 The 2007 national children’s nutrition and physical activity survey used a combination of multipass 24 hour food recalls and food frequency and indicated that only 1-2% of older children were consuming three serves of fruit and only 1-11% of older children met the guideline for vegetable consumption21. In another survey specifically looking at young adults 34-43% of those aged 19-24 year olds met the daily fruit consumption guidelines of two serves a day but only 8-10% of young adults ate the recommended five serves per day of vegetable.3, 22 Low consumption of FVs is, therefore, an issue across the spectrum of age groups. While young adults do not necessarily have FV intakes any worse than older adults and children, the lack of overt medical problems has meant that the 18-24 year old age group have received little attention.23 Given that fewer young adults consume the recommended serves of vegetable, strategies that focus solely on vegetables would appear to be appropriate . Young adulthood is a critical age for weight gain24; and in the United States the transition from high school to college is a potential period of rapid weight gain increasing the risk of obesity in later adulthood.25 Chronic conditions are a significant challenge for Australia’s young people because these conditions can affect normal growth and development, quality of life,  long-term health and wellbeing, and successful participation in society, education and employment.3 Studies predominantly undertaken in the United States and Europe are contradictory with respect to whether food habits are positively or negatively affected in the transition to independence. In one study students living independently were more likely to consume a healthy diet than their counterparts living at home. Independent living may increase responsibility of various food-related activities such as budgeting, purchase, preparation and cooking which young adults living at home have not yet developed.26 Other research however indicates that dependent students consume more FVs – independent students may take more responsibility for their food choices while dependent students may be controlled by the primary care-givers.27 It should be noted that the transition from highschool to university in Australia is not necessarily marked by a move out of the family home as it does in the United States, Canada and parts of Europe. Living on campus or in university-provided accommodati on is only undertaken by a small percentage of students in Australia. In 2008, there were almost 3 million young people aged 15–24 years in Australia, accounting for 14% of the total population.3 In addition the majority of Australians who start a course at a higher education institution are aged between 15 and 34 years of age and in 2009 more than 45% of young adults aged 18-24 years were enrolled in a course of study leading to a degree or diploma qualification.28 Universities and other higher education institutions would therefore be an appropriate setting to target individuals in this age group. Determinants of fruit and vegetable consumption The National Public Health Partnership identified the primary determinants of FV consumption to inform the development of strategies.29, 30 These are outlined in the table below. Table 1 Identification of determinants of fruit and vegetable consumption Determinant Objectives Food supply Increase and sustain access to high quality, safe, affordable FVs Awareness Increase the proportion of the population aware of the need to increase consumption of FVs Attitude/Perceptions Increase the proportion of the population who perceive the benefits of FVs in terms of taste, convenience, low relative cost, safety and health. Knowledge Increase the proportion of the population with the knowledge of the recommended minimum intakes of FVs Skills to purchase and prepare Increase the proportion of the population with the knowledge, skills and confidence to select and prepare convenient low cost, tasty FV dishes For children, adolescents and adults, previous consumption or exposure to FVs, knowledge, awareness, preparation skills and involvement in food preparation, lack of time and taste preference have all been implicated in the consumption of FVs .31,32,33 From an environmental perspective, availability of FVs within home, school and community settings plays a significant role in promoting FV consumption.32, 34 Those who report eating home grown produce have significantly higher intakes of FVs while poor accessibility to shops and high FV prices have been shown to have a negative impact on FV consumption.35, 36 The presence of a major food retailer in an area has been associated with improved FV consumption.37 In Australia, the evidence is less clear-cut with those living in socioeconomically disadvantaged areas having similar opportunities to purchase FVs when compared to those in levels of higher advantage.38 Recent work has indicated that price and availability in disadvantaged areas are similar to those in more advantaged areas but that quality could be seriously compromised, which could impact purchasing behaviour.39 FV prices have been identified as a significant barrier in FV consumption with intakes among those of lower and middle socioeconomic positions more price responsive than their higher socioeconomic position counterparts (Powell et al 2009).40 The national public health partnership identified the lack of recognition of the low relative cost of FVs as a barrier to consumption.29 However, given the recent rapid increase in FV prices identified by the Australian Bureau of Stati stics (15.5% increase for  fruit and 11.4% increase for vegetables in the December 2010 quarter) the perception of cost now may be a reality and a significant barrier to consumption.41 For young adults at university many of the determinants described above are applicable. In addition, access to cooking facilities and equipment, increased availability of unhealthy and convenience foods choices, lack of access to transport, cost of food, lack of time to prepare and to shop, lack of knowledge and of cooking skills were all identified as barriers to FV consumption.42, 43 Given the increased mobility of young adults a focus on home or school may not be sufficient. Recent research indicates that 40% of eating occasions for young adults were on average 6.7 miles (10.5 km) away from their primary place of residence regardless of whether they were living with care-givers or independently.44 This being the case proximity may play a relatively minor role in an individual’s food choices. Instead decisions may be based on a complex web including food quality, pricing, variety, availability, travel patterns, social or cultural influences and various other factors.44 Strategies Based on the determinants and using the Ottawa Charter as a framework, strategies can be divided into two primary categories those that build personal skills and those that create supportive environments. The majority of interventions have not been undertaken with the target group but rather with children (primarily in school settings) and adults. Work with the young adult age group however has highlighted that there is a general lack of understanding about motivators25 but that negative health outcomes are not particularly relevant and the focus should be more on taste.45 Social and environmental cues, on the other hand, could be especially significant.46 In Australia, the broadest population campaign has been Go for 2 and 5. This media campaign began in Western Australia and has since been implemented nationally and in each individual state. The campaign primarily aimed to increase FV consumption through the increased awareness and knowledge of the benefits of FVs, ways to cook FVs and serve size awareness. Evaluation has indicated that the campaign was successful in reaching the target audience and achieving increased awareness of recommended serves of FVs. The Western Australian campaign achieved an average increase of 0.5 of a serve.28 Primary target groups have been children and adults, adolescents and young adults have not been a focus. Education strategies have included embedding curricula in primary and secondary schools and providing regular newsletters to increase knowledge.47 For children and adolescents other successful strategies focus on creating supportive environments combined with elements of education including the provision of free or subsidised fruit either directly or through the provision of tasting programs, snacks, gardening or cooking. 47,48, 49, 50 Within more community settings, interventions have included point of purchase information, reduced pricing, promotion and advertising and increased availability and variety.51 However, there is little evaluation of the effectiveness of these strategies for improving fruit and vegetable consumption in the wider community. Very few of these interventions have been trialled with young adults as the target group. For the few programs that have focussed on young adults the strategies have centred on the development of personal skills through the provision of education either as on-line individualised programs25; tailored individualised counselling52; newsletters promoting FV intake23; and via a general nutrition course to enable students to move from knowledge to application.53 All of these showed modest short term increases in FV intake, a lack of data means that long term establishment of behaviour has not been determined. Based on the available evidence there is a need to focus on increasing fruit and vegetable consumption among young adults. Given the large numbers of young adults at tertiary institutions – universities are an appropriate setting. There are few strategies that particularly focus on young adults in the Australian context. However, based on the underlying determinants, strategies should focus on improving knowledge, awareness and preparation skills, changing taste preferences, increasing availability of FVs within local settings, reducing the cost of FVs in selected settings. The development of a comprehensive, multi-strategy program specifically addressing increased fruit and vegetable consumption is required in order to  improve general health outcomes and specifically reduce the risk of chronic disease. References 1. World Health Organisation. (2005). Preventing Chronic Diseases: A Vital Investment. World Health Organisation Geneva. 2. World Health Organisation. (2008). 2008-2013 Action Plan for the Global Strategy for the Prevention and Control of Noncommunicable Diseases. World Health Organisation: Geneva. 3. Australian Institute of Health and Welfare (2010). Australia’s Health 2010. Canberra, AIHW. Australia’s Health Series no. 12. Cat. no. AUS 122. 4. Australian Institute of Health and Welfare. Australia’s Health 2008. (2008). Australian Institute of Health and Welfare: Canberra. Available from: http://www.aihw.gov.au/publications/index.cfm/title/10585. 5. Colagiuri, R., Colagiuri, S., Yach, D. and Pramming S. (2006). The answer to diabetes prevention: science, surgery, service delivery, or social policy? American Journal of Public Health 96.9:1562–9. 6. Australian Bureau of Statistics. (2009). Summary of Results National Health Survey 2007-2008. Cat #: 4364.0 h ttp://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/4364.0Main%20Features42007-2008%20(Reissue)?opendocument&tabname=Summary&prodno=4364.0&issue=2007-2008%20(Reissue)&num=&view= Accessed February 24th 2011 7. Allman-Farinelli, M.A., Chey, T., Bauman, A.E., Gill, T., and James, W. P. T. (2007). Age, period and birth cohort effects on prevalence of overweight and obesity in Australian adults from 1990 to 2000. European Journal of Clinical Nutrition 62: 898-907. 8. McCullough, M. L., Feskanich, D., Stampfer, M. J., Giovannucci, E. L., Rimm, E. B., Hu, F. B., Spiegelman, D., Hunter, D.J., Colditz, G. A., Willett, W.C. (2002). Diet quality and major chronic disease risk in men and women: moving toward improved dietary guidance. The American Journal of Clinical Nutrition. 76(6): 1261-1271. 9. Department of Health and Ageing. (1998). Australian Guide to Healthy Eating. Canberra: DHA. 10. Begg S, Vos T, Barker B, Stevenson C, Stanley L & Lopez AD 2007. The burden of disease and injury in Australia 2003. AIHW cat. no. PHE 82. Canberra: Australian Institute of Health and Welfare. 11. Lock, K., Pomerleau, J., Causer, L., Altmann, D.R., McKee, M. (2005). The global burden of disease attributable to low consumption of fruit and vegetables: implications for the global strategy on diet. Bulletin of the World Health Organization

Philosophy of Raja Yoga Essay

For many in the West, yoga is simply just a part of your workout plan, a means of strengthening the body, curing body ailments, and improving flexibility. As we review the philosophy of yoga we’ll find that it is â€Å"much more than a system of physical exercise for health, Yoga is . . . an ancient path to spiritual growth. † (Raphael) The word yoga is related to the English word yoke. A yoke is a wooden plank custom fitted on cattle to help them pull the load. The same way the yoke is unifying the cattle to the beam, yoga is the union of body, mind and spirit. (Chopra ix) We first find traces of yoga in ancient texts dating back to 500 B.  C where they speak of uniting â€Å"the light within you with the light of Brahman†. There are four main forms of yoga Gyan, Bhakti, Karma, and Raja, all which we have covered in class, but I will only go into detail about Raja yoga. It wasn’t until the work of Maharishi Patanjali in his Yoga Sutras that we come to see the main philosophy of Raja yoga as it stands now. (Chopra 23) Legend has it that Patanjali’s mother, Gonnika, was praying to Lord Vishnu and that he was so moved by her devotion that Vishnu asked the cosmic serpent, Ananta, to prepare for human incarnation. A speck of Ananta’s cosmic seed fell into Gonnika’s hand, she nurtured this cosmic seed, which then soon developed into a baby boy. Quite similar to the Christian story of the Virgin Mary and the birth of Jesus, Gonnika named her child Patanjali from the root word pat meaning â€Å"descended from heaven† and Anjali the word for praying posture. Patanjali set up a system of eight branches of Raja each meant to get you closer to unification with Brahman, they are: Yama, Niyama, Asana, Pranayama, Pratyahara, Dharana, Dhyana and Samadhi. (Chapra 47) I will briefly discuss all eight branches and how it compares to some catholic beliefs. The first branch of yoga, Yama, deals with how you interact with others. These social rules include practicing nonviolence, speaking truthfully, exercising proper sexual control, and being generous. Like Christianity and all other religious traditions they encourage people to live ethical lives. The essence of Yama is to achieve, in Sanskrit, ahimsa. Mahatma Ghandi advocated this principle during the independence movement in India. Ahimsa means your whole body is in peace, your thoughts are nonviolent, and your actions are nonviolent. Ghandi was quoted on saying, â€Å" If you express your love in such a manner that impresses itself indelibly pon your so called enemy, he must return that love†¦and that requires far greater courage than delivering of blows. † (Chapra 33) The second branch, Niyama, are the rules of personal behavior. How does one live when no one is watching? What choices do you make when you’re the only witness? Niyama yoga encourages a surrender to the divine, discipline, purity and contentment. Asana is the main branch of yoga that has grown in popularity in the western world. It is the third branch of yoga and it deals with physical flexibility and tone. At the deepest level of asana you will achieve full mind-body integration. The different postures offer great benefits in balance, and strength, and when preformed continuously it can also be a great aerobic exercise, but if not done properly it may cause serious damage. Pranyama is the fourth branch of yoga, which is similar to the Christian belief of the Holy Spirit. Prana means life force. Like the Holy Spirit, prana is the deciding factor between a living being and a cadaver. It is your soul. Modern day meditation derives from the fifth branch of yoga, Pratyahara. This is the process of ignoring the senses from the outer world and recognizing those in your inner world. The concept is similar to when you stay away from food for a while; usually your next meal is going to taste better than normal. When you withdraw from your senses you are able to experience them again with more vibrancy. Monks walking on hot coals seeming to feel nothing are practicing pratyahara. Dharana, the sixth branch, is the mastery of attention. This has grown in popularity by modern day quantum physics and in the book â€Å"The Secret† which tries to prove the law of attraction. Once you activate your attention on something, your intentions have a powerful magnetic influence to attract those same thoughts. Basically, if you set your mind to it you can achieve it. Very similar to Dharana, Dhyana, the seventh branch of yoga, is achieving complete awareness. You develop this skill in meditation, something I believe everyone should practice no matter your religious affiliation. Meditation teaches you to stay centered and awake to all possibilities, in order to be able to choose the best course of action for any obstacle. (Chapra 47) The eighth and final branch of yoga is called Samadhi. This is the belief that we are forever infinite, that although our bodies are temporarily on this planet our spirit is forever flowing in the cosmic world. Samadhi’s main goal is to know yourself as a spiritual being disguised as a human being. These teachings clash heavily with western philosophy of the afterlife. Christians believe that if we live good moral, ethical lives then we will be granted permission into the gates of heaven and therefore be in eternal peace. This belief, in my opinion, has been misinterpreted causing a materialistic movement. We tend to believe that since we are only here on this earth once, that we are forced to make as much money as possible and to have as many things as we can while it lasts. It has also led to carelessness in our environment. When western civilization begins to realize that the earth is in fact a living organism and we share the same breath of air with everyone, then we can begin to treat the Earth as our Mother Nature not just a temporary medium to the afterlife. Raised into a Roman Catholic family I still hold all the same values and beliefs I grew up with. But I believe no one religion is right, and it is naive to think that Christianity is the only way of life. Christianity, being one of the youngest religions, was derived from many beliefs of many different religions. Similarities are everywhere, but over time, power, greed and many other factors have changed the customs and traditions to their favor. I no longer see myself as Catholic, but I am still highly spiritual. I took this course hoping to find some answers and I’ve come to the realization that I don’t have to be a devout follower of any particular religion. I can take bits and pieces from various teachings to establish my own beliefs in a way that’s going to help me live a morally righteous life. Namaste.

Essay Sample on Healthcare Governance Strategic Management Systems

Essay Sample on Healthcare Governance Strategic Management Systems Operation and managing of a medical practice requires multiple functions coordinated towards working the same goal and that is to give satisfaction to the patients by hiring trusted and highly qualified professionals to handle different medical services with a loving touch. System influences regulatory issues such as Medicare/HIPAA compliance, coding even handling reviews and audit. They must also effectively analyze fee schedules and overhead production analysis to prevent improper budgeting. Cost accounting services is also part of this revenue enhancement. Part of the system strategic planning consultation is practicing valuation, conducting negotiations and contract review. Organizations can harvest several benefits from appropriately practicing strategic management. Thompson (1992) noted that strategic management provides better direction to the entire organization on the vital point of   what it is we are trying to do and achieve?. The second benefit is seen financially as effective strategic management system increases productivity according to (Certo Peter, 1988, p. 7) since it provides managers with a basis to evaluate competing budget request for investing capital and new staff. Governance is manifested by a group of individuals who have the authority and the strategic intent to make things happen. In this paper, several relevant constituencies are discussed. Components parts of an organization were composed mainly of the governing boards which are responsible for making policies or establishing direction under which the organization will operate. There are different types of governing boards in health care. The Philanthropic governing boards w hich service are more oriented and concerned primarily with spanning the boundary between the health care organization and the community. These boards are larger and more diverse to add on the exposure of the broadest community as possible. The appointed committee’s major duty is to prepare the plan in accordance with the hospital’s general mission, policies and corporate requirements set by the board. The board also advises the committee of what is expected of it in terms of its duties, the basic philosophy underlying its activities, any set timetable to report back to the board, and the support of its authority to make any special arrangements necessary to carry out the required tasks. And the one responsible for all the information and support the implementation of the board’s decisions is the CEO. The CEO coordinates the hospital’s resources in order to fulfill the institution’s medical care mission in the most efficient and effective way.   Then he or she tries to manage the hospital’s funds, personnel, material and equipment in a business-like manner. He or she is responsible for all the other functions such as the medical staff functions, nursing services, technical activities, and the general services activities. Successful implementation of clinical governance may also be facilitated by taking advantage of quality improvement approaches which may have a long standing role in different localities such as local audit groups. Many interviewees were seeking to develop values rather than set specific priorities and to develop an environment in which practice staff viewed active engagement with clinical governance activities .Meetings with practice clinical governance leads (invariably doctors) were common tools in opening channels of communication with practices. Some participants argued that this strategy will be undermined unless a perceived blame culture which is seen by many health practitioners to pass throu gh the health sector that is replaced by a non-judgmental open and participative culture. Most of the senior managers in the sample were aware that many practitioners associate clinical governance with quality assurance and that it perpetuates a blame culture associated with monitoring performance rather than quality improvement. Some interviewees stated that the governments main agenda for clinical governance was policing orientated quality assurance; this generated suspicion among health professionals. Indeed, several managers stressed that they saw their role as a buffer between government and practices. Most interviewees especially clinical governance leads consequently felt that the successful implementation of clinical governance depends on getting the culture right, with all practices becoming involved in quality improvement activities. This applies particularly to general practitioners who are also being asked to buy into a corporate philosophy alien to their independent con tractor status. Few doctors were felt to be against quality improvement, but many were thought to be cautious of how it would be implemented and some were thought to be scared of the current focus on revalidation and review. While core staff composed of general practitioners, practice nurses, and practice managers which are increasingly supportive of clinical governance. Scally and Donaldson (1998) suggested that a number of factors can impact on the healthcare governance agenda. Current policies on pay transformation and role re design are creating significantly more work for staff and these pressures them by additional challenging deadlines. Some of the barriers to have successful implementation of clinical governance are lack of support from other staff or from the management, problems in funding, lack of time to address all challenging agenda, few staff to implement clinical services and continued disengagement by some staff. These barriers can be divided into structural, resour ce, and cultural barriers. Structural barriers include weak line management or contractual levers to influence general medical services practices, rather than personal medical services practices. Resource barriers include a perceived lack of staff, skills, or information to implement clinical governance. Doubt by practice staff of the aim of clinical governance or problems overcoming the perceived blame culture associated with quality assessment, are cultural barriers which will take longer to address. The vision, mission and goals of an organization have a direct impact on the strategy ultimately adopted. The vision is a view of the future taking today decisions that will affect tomorrow’s issues. It is â€Å"a blueprint of a desired state, a mental image, a picture of a preferred condition that organizations work to achieve in the future† (Johnston, 1994, p. 24). To define a vision for a hospital is rather a challenge especially if its leaders are unable to see beyond today’s mission to a vision for tomorrow. According to Rathwell (1987, pp. 156-63), the strategic vision is commonly regarded to be the corporate philosophy or statement of basic principles that govern the direction in which an organization seeks to develop. The development of one commonly shared vision necessitates the collaboration of the Trustees who should all agree on a set of values, views, and principles. These accepted standards form the basis for the formation of a genuinely shared valu e statement. Hospital’s pro-activity necessitates the expression and revision of the vision statement on an annual basis in consideration of the environment and known trends. The mission conversely represents the harmony and articulation of the organization’s perceptive of the external opportunities, pressures and the internal strengths and weaknesses. We must always remember that strategic management systems provide consistency of actions, and clear objectives and direction for employees thus, boosting their commitment for the sake of the sacred objective of achieving corporate synergy. Recognizing that the successful implementation of clinical governance in general practice will require cultural as well as organizational changes and the compliance if not enthusiasm of practices, system must focus on   their energies on supporting practices and by getting   involved in multi-professional and corporate clinical governance activities such as facilitative non-policing approaches. Such approaches adhere to a quiet word system of networking. Lessons learnt from the introduction of clinical guidelines also stress out the importance of constant implementation strategies and a sense of ownership by those involved. This is a sample essay on Healthcare written from scratch by one of our academic writers. If you need a custom written essay, research paper, term paper, dissertation, thesis feel free to contact our company now to get professional academic writing help.

Basic Tenets of Animal Rights

Basic Tenets of Animal Rights Animal rights refers to the belief that animals have an intrinsic value separate from any value they have to humans  and are worthy of moral consideration. They have a right to be free from oppression, confinement, use and abuse by humans. The idea of animal rights may be difficult for some people to fully accept. This is because, throughout the world, animals are abused and killed for a wide variety of socially acceptable purposes, though what is socially acceptable is, of course, culturally relative. For example, while eating dogs may be morally offensive to some, many would react similarly to the practice of eating cows.   At the heart of the animal rights movement are two basic principles: the rejection of speciesism, and the knowledge that animals are sentient beings. Speciesism Speciesism is the disparate treatment of individual beings, based solely on their species. It is frequently compared to racism or sexism. Whats Wrong With Speciesism? Animal rights is based on the belief that treating a non-human animal differently just because the animal belongs to a different species is arbitrary and morally wrong. Of course, there are differences between human and non-human animals, but the animal rights community believes that those differences are not morally relevant. For example, many believe that humans have some cognitive abilities that are different from or higher than other animals, but, for the animal rights community, cognitive ability is not morally relevant. If it were, the smartest humans would have more moral and legal rights than other humans who were deemed intellectually inferior. Even if this difference were morally relevant, this trait does not apply to all humans. A person who is profoundly mentally retarded does not have the reasoning capabilities of an adult dog, so cognitive ability cannot be used to defend speciesism. Arent Humans Unique? The traits that were once believed to be unique to humans have now been observed in non-human animals. Until other primates were observed making and using tools, it was believed that only humans could do so. It was also once believed that only humans could use language, but we now see that other species communicate verbally in their own languages and even use human-taught languages. In addition, we  now know that animals have self-awareness, as demonstrated by the animal mirror test. However, even if these or other traits were unique to humans, they are not considered morally relevant by the animal rights community. If we cannot use species to decide which beings or objects in our universe deserve our moral consideration, what trait can we use? For many animal rights activists, that trait is sentience. Sentience Sentience is the ability to suffer. As philosopher Jeremy Bentham wrote, â€Å"the question is not, Can they reason? nor, Can they talk? but, Can they suffer?† Because a dog is capable of suffering, a dog is worthy of our moral consideration. A table, on the other hand, is incapable of suffering, and is therefore not worthy of our moral consideration. Although harming the table may be morally objectionable if it compromises the economic, esthetic or utilitarian value of the table to the person who owns or uses it, we have no moral duty to the table itself. Why is Sentience Important? Most people recognize that we should not engage in activities that cause pain and suffering to other people. Inherent in that recognition is the knowledge that other people are capable of pain and suffering. If an activity causes undue suffering to someone, the activity is morally unacceptable. If we accept that animals are capable of suffering, it is therefore morally unacceptable to cause them undue suffering. To treat animal suffering differently from human suffering would be speciesist. What is Undue Suffering? When is suffering justified? Many animal activists would argue that since humans are capable of living without animal-based foods, living without animal entertainment and living without cosmetics tested on animals, these forms of animal suffering have no moral justification. What about medical research? Non-animal medical research is available, although there is quite a bit of debate over the scientific value of animal research versus non-animal research. Some argue that results from animal experimentation are not applicable to humans, and we should conduct research on human cell and tissue cultures, as well as human subjects who provide voluntary and informed consent. Others argue that a cell or tissue culture cannot simulate a whole animal, and animals are the best available scientific models. All would probably agree that there are certain experiments that cannot be done on humans, regardless of informed consent. From a pure animal rights standpoint, animals should not be treated differently from humans. Since involuntary human experimentation is universally condemned regardless of its scientific value and animals are incapable of giving voluntary consent to an experiment, animal experimentation should also be condemned. Maybe Animals Dont Suffer? Some might argue that animals do not suffer. A 17th century philosopher, Rene Descartes, argued that animals operated like clocks- intricate machines that have instincts, but do not suffer or feel pain. Most people who have lived with a companion animal would probably disagree with Descartes’ assertion, having observed the animal first-hand and watched how the animal reacts to hunger, pain, and fear. Animal trainers are also aware that beating an animal will often produce the desired results, because the animal quickly learns what needs to be done in order to avoid suffering. Isnt the Use of Animals Justified? Some may believe that animals suffer, but argue that animal suffering is justified in certain instances. For example, they may argue that slaughtering a cow is justified because that slaughter serves a purpose and the cow will be eaten. However, unless that same argument applies equally to the slaughter and consumption of humans, the argument is based in speciesism.

Ethic Essay Example | Topics and Well Written Essays - 1250 words

Ethic - Essay Example For instance, space can create racism through residential and school isolation, discriminative policies on taxation and transport, bigotry mortgage and cover redlining and biased relocation of environmental facilities and noxious hazards. The relationship between race and space is real because human beings do not exist in a vacuum. Human beings exist in space so do racism. The white identity in the US is place and space bound. It exists due to segregation of neighborhoods and schools. This practice distort down the opportunities along racial prejudice. The practices represent space racism and spatial race, consequently learning and legitimization of whiteness is perceived as natural and unavoidable. The whites enjoy access to privileged opportunities for social enclosure and vertical mobility (George, 28). This trend imposes discriminative and unjust forms of mistreatment and segregation on less advantaged communities based on color. Racialized space defines all facets of urban life. This study evidences that, the dynamics of understanding race and racism are directly correlated to the racialized space and spatialized race (Caroline and Pedersen, 186). The racial thoughts, which consign people from diverse races and backgrounds to diverse spaces creates unequal access to employment opportunities, education, transportation service and shelter. Conversely this space exposes the less advantages races to environmental vulnerability and other numerous social nuisances. On the other hand, the whites, who are more advantaged benefit from accessing superior social facilities, economic chances and fundamental individual connections (George, 32). This occurs on the understanding that, lived experience occurs in actual spaces while the lived experience of place is determinately and logically defined from both explicit and clandestine knowledge of race. However, this study reveals that the purported benefits attributed to the whites from the spatial links, damages the long term interests. On the other hand, the marginalized races such as Africans create ways of imagining and continuing a more decent and dignified social associations for each one (Caroline and Pedersen, 189). The racialized space imagination that often used by the whites to prejudice other races especially the Africans should be lowly regarded because diverse races inhabit different places by chance and not by choice (George, 54). For instance, when considering the outcomes of race and racism on housing and lending, and other injustices, makes places synonymous with races. The American whiteness is one of the most steadily subsidized identities in the globe, ensuing from the racial implication of places. This identity enables the whites to acquire and own homes, which adds value and create wealthy that is passed down to other successive generations. On the other hand, the racially discriminated group confronts a falsely constricted housing market, which compels them to live in rented houses forever due to inaccessibility to home owner’s tax code subsidies. Conversely, the segregation based on schools purposes to direct the children from less advantaged races into poorly equipped schools with inexperienced tutors (George, 62). On the other hand, the children of the whites enjoy well verse education system in well equipped schools